Blue Istria

Life along the coasts of Istria has always been closely linked to the sea. Seafarers found shelter in the coves' embrace, fishermen respected such mysterious wide open spaces throughout their entire life, travellers discovered new loves in its harbours. And they will all agree on one thing - the beauty of the Istrian landscape has enchanted many a traveller convincing him to stay and have a new start…

Sail with us along Istria's azure coast, set out with the rays of sunlight from the east slowly towards the west, plunging into picturesque Mediterranean motifs - coves and beaches, small boats floating peacefully, awaiting in the beauty of solitude.

On the hilltop in the distance you can see Labin, town that has proudly protected its citizens inside its walls for centuries, and below it lies glittering Rabac spreading along one of the loveliest beaches in Istria. And then further on, until the southernmost tip, Cape Kamenjak, protecting the western coast where you are first greeted by millennia-old Pula. Look around and cherish the view of the city and its magnificent Arena before you are seduced by the Brijuni archipelago. When you set off once again after this breathtaking sight, the beauty of Rovinj-Rovigno calls out from the vast blue horizon, spinning you through its narrow winding streets and twirling you into the warm embrace of Lim Bay. There, you will be invited aboard the boat which, accompanied by melodies and flavours of the Mediterranean, takes you to Vrsar's Sestrice and then on to the beaches of Poreč. Along the way be sure to greet the bathers and surfers, and if you happen to see a buoy, it means that somewhere around, in the silence of the azure, divers are exploring some other worlds.

If you continue north, all the way to Savudrija-Salvore, you will be guided safely into port by the oldest lighthouse standing by ancient Neapolis, one-time seat of the diocese, and present-day Novigrad-Cittanova. And at the close of the day, in Umag-Umago you will hear the enchanting Venetian sounds of its queen of instruments. Take a break in the mandrač, characteristic small Istrian boat harbour. There, along the coast, fishermen are repairing their nets, each of them absorbed in thought about past times. The deep lines on their faces reveal memories of wind and sea, salt and storms. They will be glad to tell you tales of the sea, accompanied by tasty pilchard and a glass of homemade Malvasia.


Praises from abroad to Istria

  • 10 Best Wine Travel Destinations 2015

  • World's 2nd Best Olive Oil Region 2010 - 2015

  • Top 10 Valentine's Day Retreats 2014

  • Best Wine Regions for Winter and Spring Travel 2014

  • Best Beach Holiday Destination 2013

  • Istria Top Summer Food Destination 2013

Already receiving significant earned media in outlets such as National Geographic Traveler Huffington Post and mention in notable guidebooks like Lonely Planet, international journalists and tour operators alike continue the praise heaped upon the Istrian peninsula and all it has to offer making it one of the world's top destinations.