Discover Istria from a new perspective

With the smell of the sea, the clear, blue sky and the wind in your hair – perhaps you have already experienced the pleasure of driving along the breath-taking Adriatic coast?

Indulge yourselves in a very different experience and let the rush of excitement thrill you whilst driving along the windy Istrian roads in the latest BMW convertible, revealing the glittering coastal towns of Istria and the vivid paths of the interior of Croatia’s largest peninsula.

The Istria Tourist Board and BMW have prepared a special surprise and provided a handful of strong emotions. The adventure begins when you select one of the models from the BMW Convertible Series, whose superior comfort and performances will lead you to discover and encounter Istrian landscapes and the local people.

From May until September, you can register and enjoy the BMW Coast Drive in exclusive Istrian hotels, and besides the BMW 6 Series Convertible and the BMW 4 Series Convertible, there is also a "green pet" on offer – an emission-free, noiseless electric BMW i3 model.

Your instant dose of adrenaline - the BMW Coast Drive - is available to guests of the Lone design-hotel and the Monte Mulini boutique hotel in Rovinj, the Kempinski Hotel Adriatic in Savudrija as well as in the Laguna Parentium hotel and the Valamar Miramare Castle & Villas in Poreč.

Simply ask for BMW Coast Drive and arrange an appointment at the reception of the previously mentioned hotels.

Visitors to our gourmet-points can also book their drive – staff of the Kozlović winery and the San Rocco Restaurant will be happy to assist you in organising an appointment for your own BMW Coast Drive.


Praises from abroad to Istria

  • Best Olive Oil Region in the world 2016 and 2017

  • 10 Best European
    Wine Destinations 2016

  • 10 Best Wine Travel Destinations 2015

  • World's 2nd Best Olive Oil Region 2010 - 2015

  • Top 10 Valentine's Day Retreats 2014

  • Best Wine Regions for Winter and Spring Travel 2014

Already receiving significant earned media in outlets such as National Geographic Traveler Huffington Post and mention in notable guidebooks like Lonely Planet, international journalists and tour operators alike continue the praise heaped upon the Istrian peninsula and all it has to offer making it one of the world's top destinations.