• Umagic Holidays

    15.12.2017 - 31.12.2017


    Christmas fair, music and entertainment

    Christmas fair, music and entertainment

    Once again the fabulous atmosphere will fill the town's streets and squares with various delightful events, cooking shows and concerts which will take place in Umag.

    The visitors will not only have the chance to taste the typical fritule and warm up with a glass of the fragrant mulled wine, but also to buy a creative gift for their loved ones, made by many small hands, but also some bigger ones. The UMAGic ambience of the fair will be accompanied by the festive Christmas notes from the public address system that will be resounding throughout the town as well as performances of various vocal groups, choirs and the typical klapas.

    After the Christmas celebrations, we will festively prepare for the happiest day of the year and give a joyful welcome to the New Year. The fun will be ensured by many concerts, DJs and young bands, gastro show, all accompanied by the captivating offers of our caterers.


    TZ Umag
    T.:+385 52 741 363

  • 3. HoHoHo! Run


    Umag-Umago, Ulica 1. svibnja

    Charity race

    12:00 h

    Ulica 1. svibnja

    Charity race

    The race course starts the centre of Umag, follows the coast of Umag, and ends in the centre of town.
    Registration fee HRK 50.
    Refreshments, lunch after the race and a Santa Claus running cap provided for 500 competitors who pay their registration fee in advance.

    We are running to donate funds to obtain radiological equipment for the Umag Health Centre.
    5k and 10k races

    Pick up your start numbers on the day of the race from:
    8:30AM to 11:30AM.
    Kids race, START at 11:00AM.
    START at 12:00 noon

    All registrations exclusively via this link:

    » Info

  • Istrian Winter Running League


    Umag-Umago, Riva

    13th winter league season


    13th winter league season

    13th anniversary of the Istrian winter league proves how popular running is in Istria. There are different recreational 6 or 9 kilometre races being held throughout the entire winter, up until March. Make sure not to miss the upcoming exciting adventures.

    Entry fee will amount 120.00 HRK and it’s paid by the purchase of starting number which is valid for all races. There will be trails of different profiles, properly marked, which length ranges from 6 km to about 9 km.

    Istrian Winter Running League 2017/18
    1. round: 05.11.2017. Medulin
    2. round: 19.11.2017. Vodnjan-Dignano
    3. round: 03.12.2017. Pazin
    4. round: 10.12.2017. Pula-Pola
    5. round: 14.01.2018. Sv.Petar u šumi
    6. round: 28.01.2018. Rabac
    7. round: 11.02.2018. Tupljak (Pićan)
    8. round: 25.02.2018. Umag-Umago
    9. round: 04.03.2018. Poreč-Parenzo

  • 100 miles of Istria

    06.04.2018 - 08.04.2018

    Labin, Buzet, Motovun, Umag

    Ultratrail race

    Ultratrail race

    Numerous sports and active holiday lovers will find enough reasons to come to Istria even in the winter months, but the first days of spring brings the sixth edition of the ultra trail race 100 miles of Istria. From 2016, 100 Miles of Istria is a part of the Ultra-Trail World Tour (UTWT), a collection of the greatest ultra-trail races around the globe.

    The 100 miles course is the hardest and the most beautiful course, it stretches from the eastern part of Istria, over its highest mountain down to the mainland, and ends on the western part of the peninsula in the city of Umag. Along the route you will experience every possible aspect of trail running - really technical terrain, a little bit of coastering, old medieval towns, deep forests, city centres, old train route, muddy valleys, all spiced up with breath-taking panoramas.

    The first course starts in the 3000 years old town Labin, climbs the Učka mountain and descends in Buzet. The trail leads you afterwards to the smallest town in the world, the town of Hum, then to the medieval pearl Motovun and back to the finish in Umag.

    The second largest course offers you “the climb”, right in the beginning, from the sea level directly to the top of the Učka mountain. Reaching the foot of the mountain peak, the 109 km trail merges with the 100 miles trail until Buzet. From Buzet, the trail leads you towards Oprtalj. Before you reach Umag you will have to climb mountains, cross the stream but you’ll also see the ruins of the Pietrapelosa castle.

    The third race, 67 kilometres long trail is an excellent start for participants as well as the fourth race which is quite a novelty and is dedicated to beginners in trail running.

    The finish of all the races and the centre of events will be in Umag where Ledo 1 mile children race will be held.

    Welcome to the 6th edition of the ultra trail race ''100 miles of Istria''! 
    » Info:
    » Registration

    Info about the races:
    Red 100 miles
    100 miles (169,5 km) | +6.632 m | -6.911 m
    Start @ Labin, Friday, 16:00

    Blue 109 km
    109,7 km | +4.429 m | -4.432 m
    Start @ Lovran, Friday, 00:00 (midnight)

    Green 67 km
    67,1 km | +2.388 m | -2.438 m
    Start @ Buzet, Saturday, 09:00

    Yellow 41 km
    41,1 km | +1.170 m | -1.320 m
    Start @ Motovun (parking) Saturday, 12:00

  • Istrian Wine Run


    Momjan-Momiano, Brtonigla-Verteneglio, Umag-Umago

    Wine marathon

    Wine marathon

    The story which started years ago will continue on 01.09. with the 5th edition of Istrian Wine Run, last year's edition drew the attention of many participants and visitors.
    This year's centre of all events will also take place in the town of Umag. The finish of the race will be in the Stella Maris complex. At the same complex, the competitors can receive the start packages of the race, pasta party will be held after the race as well as the winner announcement ceremony.

    Participants can choose among the three categories in this year's race: the marathon (42 km), half marathon (21 km) and relay (3 x 7 km).


    SD Trickeri
    +385 (0)98 936 2420

  • Istria Granfondo

    05.10.2018 - 07.10.2018

    Umag-Umago, Novigrad-Cittanova

    International bicycle marathon

    International bicycle marathon

    Istria Granfondo, great autumn marathon starting and ending in coastal Istrian towns of Umag and Novigrad is an opportunity for a fun weekend of sports and recreation. Granfondo has recently become a very popular road cycling event. The race implies a spontaneous ride of many participants, ranging from contestants in excellent shape to families and casual recreational cyclists. 
    International marathon Istria Granfondo will take place on Saturday and Sunday, offering a choice of several routes. The Saturday ride, with start and finish lines in Novigrad, is suitable for families with children, while the Sunday program also includes stunts!


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Tourist Board is not responsable for any decision of the organizers to change the terms, participants, programmes and prices or to cancel performances

Praises from abroad to Istria

  • Best Olive Oil Region in the world 2016 and 2017

  • 10 Best European
    Wine Destinations 2016

  • 10 Best Wine Travel Destinations 2015

  • World's 2nd Best Olive Oil Region 2010 - 2015

  • Top 10 Valentine's Day Retreats 2014

  • Best Wine Regions for Winter and Spring Travel 2014

Already receiving significant earned media in outlets such as National Geographic Traveler Huffington Post and mention in notable guidebooks like Lonely Planet, international journalists and tour operators alike continue the praise heaped upon the Istrian peninsula and all it has to offer making it one of the world's top destinations.