About the region

Umag-Umago, Buje-Buie and Novigrad-Cittanova create the gateway to the magic land called Istria. You can enjoy some 50 km of beautiful beaches. In the hinterland, standing on the Karst terraces, you can see and smell the sea.


Do not miss

  • Adriatic squid days / Umag, Novigrad, Buje, Brtonigla

  • 30th Malvasia Wine Festival / Brtonigla-Verteneglio

  • 100 miles of Istria / Labin, Buzet, Umag

  • Lighthouse of Savudrija / Savudrija

  • Sole fish days / Umag, Novigrad, Buje, Brtonigla


Praises from abroad to Istria

  • World's 2nd Best Olive Oil Producing Region

  • 20 Best World Destionations 10 Best Summer Trips

  • Best of Europe: Top 15 Food & Wine Destionations

  • Best Life Changing Trips

  • Top 10 Off the Path Wine Regions

  • Best Wine Regions for Winter and Spring Travel 2014

  • Destionation Award 2013 Beach Holidays

The reputation of Istria has continues in 2014, as one of the world's top destinations after receiving numerous awards from leading travel guides like Lonely Planet and National Geographic Traveler. The Istrian peninsula is further praised by most tourist guides and journalists

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