Everyone is happy to see this gentle flower, which they lovingly call ‘our Plomin bellflower’. In late May and early June, purple and blue flowers of this endemic plant transform this old town above the Kvarner Bay into one of the most beautiful destinations in Istria, even for a short period of time.

The Istrian bellflower or Campanula Istriaca Feer, as it is known to experts, is a plant which, apart from the Plomin region, also grows on the hills of the Učka Mountain, the Kalčić and on the rocks of the Kvarner islands of Cres, Lošinj, Krk and Pag. People say it was seen in the 1930s on the Pula Amphitheatre and the Labin belltower!

Plomin pays all the attention to its bell-flower it deserves. The Days of the Istrian Bellflower emphasize a special natural value of this phenomenon. There are round table discussions, exhibitions are organized in its honour, it is sung and played to, so that one can experience by themselves what is looks like when the town is completely ‘occupied’ by this Istrian bellflower.

Search for the bellflower along the hills of the Učka all the way up to the Sisol peak, where it can also be found.