Advent in Rovinj has earned remarkable international acclaim. Two leading global media outlets – the British The Times.com and the prestigious American Luxury Travel Magazine.com – have spotlighted the appeal of Rovinj’s festive offerings on a global stage. By placing Rovinj alongside some of the world’s most renowned destinations, these accolades further affirm the strong allure of Istria and its holiday season experiences.

TheTimes.com:
Rovinj Among the 29 Best Christmas Markets in Europe

In its article titled “29 of the Best Christmas Markets in Europe,” The Times – with a monthly reach of more than 32 ,320,000 unique users – highlights the distinct charm of Rovinj during the pre-Christmas season:

"It’s easy to fall for Istria’s heart-shaped peninsula at any time of year, but in the run-up to Christmas its picturesque appeal is undeniable. Twist and turn your way through its cobblestone streets as you explore the enchanting old town, or take a stroll along its highly photogenic harbour. While snow isn’t likely – with average December highs of 11°C – you’ll nonetheless find plenty of festive cheer at its advent markets, where you can sample local delicacies, admire artisanal crafts and stock up on souvenirs. With live performances, concerts and other family-friendly activities on offer too, there’s fun aplenty here for all ages."

»» 29 of the Best Christmas Markets in Europe

LuxuryTravelMagazine.com:
Rovinj Named One of the Most Charming Christmas Markets in the World

Rovinj has earned another remarkable boost in global visibility, this time on LuxuryTravelMagazine.com. In an article titled “The World’s Most Charming Christmas Markets,” the city is celebrated as a premier destination for luxury travel and unforgettable festive experiences:

"The world’s most charming Christmas markets are found from glittering Monaco to the atmospheric streets of Rovinj, Croatia, and the coastal elegance of Newport Beach, California. Each destination captures the spirit of the festive season in its own distinct way, with local traditions, seasonal flavours, and plenty of festive cheer."

»» The World’s Most Charming Christmas Markets

“We are proud that Rovinj’s charm has been recognized on the global stage. Featuring Istria as a ‘heart-shaped peninsula’ and Rovinj as an ‘exceptionally picturesque’ destination in The Times, along with its inclusion on the Luxury Travel Magazine list, provides a strong boost to Istria’s Advent offerings and confirms that our region has truly unique holiday stories,” said Denis Ivošević, Director of the Istria Tourist Board.

It is worth noting that last year the title went to Poreč. Beyond Poreč and Rovinj, the entire region of Istria offers a rich Advent program throughout the holiday season – from Pula, Umag, Motovun, and Pazin to the many charming small towns scattered across the Istrian interior.

Learn more about the Advent season in Istria:
»» Must-Visit Advents in Istria

[November 2025]