Press Releases

The Branding of Central Istria

The Central Istria Tourist Board (TZSI) welcomes 2018 with a new visual identity and destination slogan: Central Istria. Authentic Istria.

The project of branding of central Istria was completed in December 2017 and implemented with the support of the Croatian National Tourist Board (HTZ). It was presented at a press conference held on 3rd January, at the Pazin Cave viewpoint centre, that has recently been equipped and decorated with the financial support of the Croatian National Tourist Board as well.

The new logo was styled in harmony with the Croatian and Istrian logos, and its first application was imagined through a bilingual presentation brochure made in several versions: Croatian-Italian, English-German and French-Slovenian.

Brochures are available in pdf format on our web site: