Press Releases

FC Bayern Munich - Istria's strategic partner

The Istria Tourist Board is especially proud to announce the formal act of the official signing of the Strategic Partnership Contract between FC Bayern Munich and Istria.

Along with the constant search for new tools and original promotional methods, the region's Tourist Board launched a strategic partnership project for the first time in 2014 that has become one of the key aspects of the promotion of the destination. Today, after many years of experience, a successful partnership has been concluded with one of the world's largest football clubs.

With the desire to celebrate this great success for Istria and Croatia in the whole, the Istria Tourist Board invited media representatives to a conference that will be attended by the member of the FCBM Management Board and Marketing Director, Andreas Jung, together with six colleagues from the Directorate for Corporate Relations, Region of Istria’s prefect, Valter Flego, representative of the Croatian Ministry of Tourism, Director of the Croatian National Tourist Board's main office, Kristijan Staničić, Mayor of Poreč, Loris Peršurić as well as by the members of the Tourist Council of Istria Tourist Board.

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