After two last year's very successful Press blogging trips, the Istrian County Administrative Department for Tourism once more invited some of the most successful multiply awarded world bloggers in the field of travel and tourism to come to Istria to get familiar with the tourist offer of our region, which would inspire them to write about Istria and recommend it to their wide and outspread network of users, the so-called community.

The bloggers kindly accepted our invitation and ten of them from around the world ( Austria, Denmark, Great Britain, USA, Russia and  Spain) are coming during the next April. We are going to take them to the most beautiful and most attractive parts of the Istrian coast as well as its interior in order to present them with our cultural and historical heritage, natural beauties, people, customs and the tourist offer of our region.

Following the latest trends in world tourism, aiming to improve the competitiveness level of our region as tourist destination, the communication with tourism market needs to be improved by using advanced technology and the latest IT achievements. Among other things, we have to follow the example of advanced tourist destinations, the ones that along with now already classical methods (web portal, branding, newsletters and the like) use blogs as a means of communication with the market and the way of attracting clients.

We believe that, as happened last year, the immediate results of this Blogging Trip will shortly be seen, both in a bigger number of visits to our web site as well as in a bigger number of guest arrivals owing to persuasive articles (blogs), written on the basis of reliable trendsetters' personal experiences.

Department of tourism of the Region of Istria