Travel Channel, one of the most watched American TV channels dedicated to travel, has started broadcasting its Trip of a Lifetime show that offers the viewers a chance to win a dream trip of their choice by participating in a competition. This one-hour special, broadcasted to almost one hundred million American homes, features Rovinj and Maistra’s Hotel Monte Mulini.

The Trip of a Lifetime show is hosted by travel expert Samantha Brown featuring a core group of Travel Channel’s stars on location, including Bert Kreischer, Adam Richman and Anthony Melchiorri, revealing the most interesting destinations on Croatian and Italian coasts of the Adriatic Sea through an entire array of luxury hotels, beaches, wine & dine offers, as well as completely exclusive experiences and activities with an emphasis on luxury vacation.

“This special showcases an extraordinary part of the world through our Travel Channel hosts. Whether it’s hotels, restaurants or over-the-top adventures, viewers will get a chance to see a unique and unforgettable part of the world,” says Andy Singer, General Manager, Travel Channel.

The Trip of a Lifetime show also has a dedicated space on Travel Channel’s website www.travelchannel.com where the viewers are given a chance to take part in a competition by creating their custom dream trip selecting an itinerary and destination of their choice from those presented in the show and thus win a prize, a trip in the value of USD 100,000. The website also includes the new Croatia destination guide, articles, tips, videos and itinerary planning tools.

In the past four years, a significant growth in arrivals of American tourists has been recorded in Maistra’s facilities, confirming the potential of this market. The promotion of Rovinj as a tourist destination in travel shows such as Trip of a Lifetime as well as famous magazines such as Condé Nast Traveler or The New York Times, which have featured articles and exposés about Rovinj and Hotel Lone in the past, are definitely the best way to make the potential visitors familiar with the rich tourist offer of the destination and help them decide to visit it.

It is interesting to note that Travel Channel broadcasts its lifestyle and travel program dedicated to wining & dining, adventurism, luxury travel and specialized types of tourism to 94 million American homes and 125 countries worldwide.

Maistra d.d. Rovinj