Mladen Rožanić is a successful businessman and a passionate wine enthusiast, especially of those from the French region of Côtes du Rhône. He began contemplating starting his own winery and wine brand Roxanich a long time ago. At the beginning of this century, the story began and the first wines to come out on the market were from the 2005 vintage, which soon began receiving a number of awards at different exhibitions around Europe. From the very beginning, the Roxanich winery has nurtured the style of fine wines that are only released to the market after an aging period of between 2 and 3 years. The winery does not have its own vineyards, although from the beginning it cooperates with the Banko family from the village of Kosinožići near Višnjan, where they once had an improvised wine cellar until 2019. In 2019, the unique Roxanich Winery and Design Hotel project was opened in Motovun. This glamorous facility over seven floors is one of the most valuable investments in the Istrian wine scene so far. Along with the new project, the wine labels created by Mladen's daughter Petra have also been redesigned, so the legendary Superistrian and Teran Re labels, as well as twenty others, took on a totally new visual identity.