Shirin Al Athrus is an Indonesian digital influencer, widely known for her Instagram account featuring her lifestyle and fashion posts, as well as those lending insight into her day-to-day life. She caught the nation's eye in early 2012 when her “Hijab Style” made a huge impact on teenagers across the country. After being an ambassador for Johnson & Johnson and Clean & Clear, Shirin was active in the areas of travel and education. She works a great deal towards maintaining the feeling of closeness and intimacy with her followers. Singapore Tourism Board and Japan Prefecture invited her to do a great travel program. Her success has been studied by the academia, in the context of celebrity culture and digital influencers.
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