This year, Istria has been shortlisted in the Europe's Most Desirable Region category, while Rovinj has been nominated as one of Europe's Most Desirable Cities.

You can show your support by casting your vote:

Rovinj – category 4:
What is your most desirable city in Europe?

Istria – category 6:
What is your most desirable region in Europe?

By voting, you'll also be entered for the chance to win one of several fantastic prizes:
www.wanderlustmagazine.com/about-us/our-awards/2026-wanderlust-travel-awards

We would also be grateful if you could share this message or the voting link with your friends, family and colleagues.

The annual Wanderlust Reader Travel Awards are organised by Wanderlust, the world's leading magazine dedicated to sustainable travel. For more than 30 years, the British publication has inspired readers worldwide with authentic itineraries, breathtaking photography and expert travel advice, encouraging them to explore lesser-known destinations.

At a time when sustainable tourism is more important than ever, Wanderlust continues to champion destinations and organisations committed to responsible and sustainable travel. The awards recognise the world's most desirable cities, regions, countries and emerging destinations, based on votes from readers and the wider Wanderlust community.

Voting is open until 27 October 2026, and the winners will be announced at the awards ceremony in London on 4 November 2026.
Thank you for your support! 

Kind regards,

Istria Tourist Board

[July 2026]