In order to announce the spectacular football match between the legends of FC Bayern München and “Vatreni” - Croatian football team legends at the Roman amphitheatre in Pula on July 8th, 2019, a press conference was held at Pula Airport with Mr. Andreas Jung, member of the board of FC Bayern München, Mr. Giovani Elber, legend of the world football and especially of FC Bayern München, representatives of the Ministry of Tourism of the Republic of Croatia, the Istria Tourist Board and the City of Pula.
The strategic partnership with FC Bayern München represents the culmination of all the marketing activities carried out by the Istria Tourist Board and it presents one of the new models of promoting Istria as a tourist destination. The event that was announced today at the press conference represents one of the most significant projects that the Istria Tourist Board is carrying out with FC Bayern München during the partnership of three years - the partnership crowned in June last year when it brought to Istria one of the most prestigious and biggest football teams in the world - FC BAYERN MÜNCHEN.
This cooperation presents the most powerful step forward of the destination in marketing context, and the effects of partnership will be visible globally because of the popularity of the above mentioned football club on a global scale. Since the headquarters of the strategic partner of Istria, is in Bavaria/ Germany, this key cooperation is even more important as Germany is one of the leading economy forces in the world and at the same time the most important source market for Croatia and Istria.
The ancient Roman amphitheatre in Pula, for the first time in history, on July 8th, will become the football pitch for the amazing sport event in which the legends of FC Bayern München will play against the ”Vatreni” - Croatian football team legends. The spectacular exhibition football match starts at 8 p.m. with entertainment and animation programme. Presale tickets can be purchased online at ticketshop.hr and at all Tisak media sales points. Come and support our “Vatreni” football team.
Experience the unforgettable and unique moments.