Istria Tourist Board starts with media advertising on the tourist markets, especially for the Austria and south of Germany, under the name “Istrien so nah!” („Istria so close!“).
In addition to the destination campaigns in cooperation with Croatia Tourist Board of which the last one „The vacation you deserve is closer than you think“ is intensively promoted on seven European markets, Istria in this way would like to do promotion to our traditionally close tourist markets – the guests who come from the German-speaking areas.
Istria Tourist Board has been actively promoting the peninsula during the period of „rest“ so, in addition to other activities, two important campaigns have been sent via newsletter to more than 500 addresses in Austria and Germany- via the first one about the current situation in Istria during the time of pandemic and management of the situation in crisis and in the other one it has been presented the opening of the accommodation and catering facilities, attractions and other tourist offer.
Director of the Istrian Tourist Board, Mr. Denis Ivošević believes that the friendship between Istria and Austrian and German guests will be expressed in these extraordinary conditions, showing the mutual confidence built during many years; on one side the optimism and loyalty of our guests and on the other side the sincere feeling of welcome in Istria, followed by high quality services on our Peninsula.
Always following the trends of the travel market, Istria built safe tourism infrastructure, which in this difficult time, challenged by the world pandemic Covid-19, can offer the necessary safety and comfortable vacation to our guests.
The additional impulse to the choice of destination will be made by the advertising campaign on online channels, which start is planned for the 5th of June and will last 6 weeks, and it is focused to the guests in search of campsite and private accommodation.
Selected motifs - attractive Istrian landscapes, the famous scenery of Rovinj, and its picturesque old town, romantic sunset at Peškera bay in Poreč with UNESCO's Euphrasian basilica, the Brijuni islands, which attract with its unreal beauty, from the bird view and majestic Pula’s Arena, will be displayed on the social media channels and websites - with animated banners, technically adapted to computers, tablets and smartphones.
The ads that promote Istria, with the logo of the Croatian National Tourist Board and partner’s logo which connects Istrian Board with one of the largest world brands - football giant FC Bayern München. This important strategic partnership with Tourist Board was signed two years ago, on 4th June of 2018.
The creative work behind the campaign is signed by Studio Tumpić/Prenc from Rovinj, while the authors of the selected photographs are Danijel Bartolić, Frank Heuer, Nenad Šimunić, BBDO and Studio Sonda. The advertising is realized with digital marketing specialized agency PMC Active, and I-dea Graphics, the long term partner of Istrian Tourist Board that leads the complete production of the virtual animated ads.
Beside the Tourist Board of Istria, the campaign is financially supported by the Croatian Tourist Board and leading hotel companies in Istria.