Quality of Istrian wine at some point in history reflects the quality of life of Istrian people. When the quality of life was higher, the quality of wine was better too and the other way around. In amphoras, barrels and bottles, the best Istrian wine had been arriving on to the tables of wine connoisseurs throughout Europe, but most of it was consumed in Istria as an everyday and holiday drink.

Although Istrian winemakers had participated in European and world’s wine exhibitions since the mid 19th century, Istrian wines got their first big recognition in 1902, at the World’s Exhibition of Wine in Turin. A year earlier, the first Istrian public tasting of wine took place in Pazin, and four years later Agricultural School was open, with classes in Croatian language.

The beginning of the 20th century is a beginning of Istrian wine lift off and Teran came to represent the region’s progress in winemaking. The symbol of the moment that had been prepared decades earlier was the construction of the new Agricultural Institute building in Poreč in 1907.

The magazine ‘Istarska poljoprivreda’ (Istrian Agriculture) which was founded that same year, also had a cosiderable influence, publishing instructions, references and advertisements for courses and fairs. Four years later, the magazine ‘Razumni gospodar’ (Sensible master) was founded in Pazin. By that time, advertisements for Istrian wines had been appearing in daily newspapers throughout Austro- Hungarian Empire.