This season, Istria is expecting a large number of Slovenian tourists. In this regard, ITB launched a large promotional campaign in Ljubljana by setting up more than 50 billboards and city lights all over town.

Around 50 billboards and city lights were set up in prominent locations all over Ljubljana – new visuals and slogan: Life as it should be. Given that the Slovenian market is the second largest for Istria, ITB wanted to present the new strategic partnership with FC Bayern Muenchen in Slovenian capital.